Market Research
MARKET RESEARCH
Once the concept is finalized, our team undergoes extensive market research in the quest to find if there are any pre-existing patents, and look for similar products to identify key areas where the new product being developed stands out and surpasses the rest in the market.
Advanced Market Research Expertise
Our team of experts can provide:
IP Checks
Helping the investors to find if any other product has already registered a patent similar to the product being developed.
Competitor features
Say, a competitor has already developed a product that’s similar to what our customer is developing. Our team evaluates the design and functionality features of the competitor’s product, to get prepared for a better design for our customers.
Market segmentation
Marget segmentation enables both the customer’s firm and our in-house team to identify the niche. This enables us to research on similar products in the market and find what design and functionality features are welcomed by the end customers.
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